Cutting-edge, field marketing research - in a van.
The neurovantage mobile marketing research platform allows brands to test ads, packaging, in-store experiences, and more in real-world settings.
From Heartbeats to Heatmaps...Neurovantage Decodes the Truth
Neurovantage is the first commercialized mobile marketing research van designed to bring advanced neuromarketing research methods directly to your customers, anytime, anywhere. Whether you need market research for new product development, fieldwork market research, or mobility market research, we make it possible to test ads, packaging, in-store experiences, and more in real-world settings, not just a lab.
What is Neuromarketing?
Neuromarketing is the science of understanding how people really think, feel, and decide—beyond what they say in surveys. By combining biometric, emotional, and eye-tracking technology, neuromarketing reveals subconscious reactions to your ads, packaging, and experiences.
Where Science Meets the Subconscious
We combine various attention maps such as heatmaps, spotlight maps & shadow maps as well as, emotional tracking, and eye-tracking with AI-powered analytics to deliver real-time, actionable analysis that helps clients understand not just what people say—but how they truly feel and react. This level of mobility, immediacy, and depth of insight has never before been commercially available in a single, field-ready unit.
Beyond Words—See What People Really Think
Our innovative market research technology includes:
- Eye-tracking to pinpoint what grabs attention
- Attention mapping to reveal engagement hotspots
- Facial Expression and emotional tracking to decode real-time reactions
- AI-powered analytics to turn insights into action
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